Engineering the extraordinary, one experience at a time.
Daniel combines creative vision with real-world fabrication expertise to deliver world-class experiences. He leads projects from concept to install, blending precision, problem-solving, and passion at every stage.
Projects
Google Store, Chelsea, NYC
Blended architectural precision with immersive technology to project-manage the fabrication and install of Google’s first permanent retail space, delivering interactive displays, AR experiences, and sustainable design under tight deadlines.
Google Hardware Store Pop-Ups
Delivered whimsical, immersive pop-up stores in NYC and Chicago that brought Google’s connected devices to life through themed spaces like a treehouse and tiny kawaii kitchen, overseeing fabrication, install, and quality control across markets.
Samsung S9 Experience
Project-managed the fabrication, multi-city transport, and precise reinstallation of a modular pop-up experience showcasing Samsung’s latest mobile technology through VR pods, Super Slow-mo video booths, and interactive demos across seven U.S. cities.
Samsung Connected Living
Project-managed the fabrication and installation of a fully immersive smart home environment at Samsung 837, integrating connected devices, custom interiors, and live automation sequences to showcase Samsung’s IoT ecosystem.
Bacardi Nocturnal Awakening
Led project management for a large-scale, multi-room immersive environment in NYC featuring projection mapping, mirror installations, and a 1.5-storey spiral slide, navigating complex health and safety requirements under extreme event timelines.
Led technical design and construction for Barneys’ “Chillin’ Out” holiday windows, engineering live ice carving installations, dynamic icicle structures, interactive projection-mapped displays, and a suspended Dale Chihuly sculpture to create immersive winter scenes along Madison Avenue.
Barneys NYC: Chillin Out
Barneys NYC: Baz Dazzled
Oversaw the full production and installation of an extravagant facade and live-action skating rink for Barneys’ Madison Avenue store, blending theatrical design with advanced CNC fabrication and live performance engineering.
Barneys NYC: Proenza Schouler
Led technical design and fabrication for two experimental window installations celebrating Proenza Schouler’s 10th anniversary, creating dynamic lava and flame effects through custom hydraulic, lighting, and kinetic systems that blended fashion, art, and engineering.
Barneys NYC: Jay-Z x Joanie Lemercier
Led technical design and fabrication for Barneys’ flagship holiday collaboration with Jay-Z and Joanie Lemercier, delivering Atoms — a mirrored, projection-mapped installation exploring microscopic structures through custom LED programming — as well as daylight-visible holographic window displays.
Barneys NYC: Lou Douillon
Led technical design and installation for a multimedia window series featuring a life-size marionette of Lou Doillon, custom kinetic zoetropes, and integrated film projections, blending fashion, surrealism, and mechanical storytelling in collaboration with Shona Heath and Inez & Vinoodh.
Lady Gaga “Fame” Launch
Delivered a landmark-sensitive, high-profile set build inside the Guggenheim Museum for Lady Gaga’s perfume launch, coordinating rapid fabrication, museum compliance, and one-day installation for a major live performance reveal.
Marc Jacobs NY Fashion Week
Fabricated and installed complex, choreographed mirror wall environments for multiple Marc Jacobs runway shows, executing rapid prototyping and precision builds inside landmark NYC venues under compressed production schedules.
Past Clients
Adidas
Nike
Prada
Google
Samsung
1 WTC
Michael Chen
Stephan Beckman
Reddymade
Balenciaga
A.P.C.
About Daniel
I’m a project manager, designer, and fabricator with over 15 years of experience delivering immersive environments, theatrical installations, and high-end interiors across the United States and New Zealand.