JAY-Z / Joanie Lemercier
2013
Manhattan, New York City
BARNEYS “NEW YORK HOLIDAY”
Barneys New York Holiday Windows 2013
Collaboration with Joanie Lemercier, JAY Z, and Dennis Freedman
As Senior Design Manager, led technical design, fabrication, and installation for Barneys' 2013 holiday windows—a multi-part interactive triptych celebrating New York City’s creative spirit.
Oversaw all construction for Atoms by Joanie Lemercier, a mirrored, light-mapped installation exploring microscopic structures through 3D projection and custom LED programming.
Built and installed two additional immersive windows, including a glittering kinetic light show and a stylized, real-life sleigh ride featuring a fashion-forward Mr. and Mrs. Claus.
Managed coordination between Barneys’ creative team, Joanie Lemercier’s studio, and JAY Z’s team to realize complex visual concepts within tight timelines and site-specific constraints.
A landmark project blending fine art, technology, and retail spectacle on Madison Avenue.