Samsung S9 Launch

2018

New York City | Los Angeles | San Francisco | Washington, DC | Atlanta | Chicago | Boston | New Orleans | Philadelphia

SAMSUNG GALAXY S9 MOBILE POP-UP TOUR
Samsung USA | 2018

Project managed fabrication, technical development, and national rollout of an immersive pop-up experience promoting the Galaxy S9 and S9+ across seven U.S. cities.

Collaborated with Samsung’s experiential marketing team to engineer a modular series of booths showcasing AR Emoji, Super Slow-mo video capture, and VR headset integration.

Oversaw end-to-end logistics including fabrication, pack-down, cross-country transport, and reinstallation — ensuring precise setup, calibration, and quality control at each city stop under tight timelines.

Maintained technical integrity of interactive installations across multiple venues, troubleshooting on-site challenges to deliver a consistent and flawless visitor experience.